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Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
RoadPro® Partnership Brings Convenience to C-Store Channel
Palmyra, PA (November 2019) – RoadPro Family of Brands, with the #1 general merchandise convenience brand portfolio, has announced a partnership with Burdette Beckmann, Inc., the top sales and marketing agency for the convenience store channel. Establishing this partnership with BBI will enable RoadPro to provide a variety of complete turn-key general merchandise category programs to convenience retailers.
With a portfolio that spans across mobile tech, truck & auto supplies, travel gear, as well as gift and toy, RoadPro Family of Brands offer on-the-go conveniences that keep mobile travelers safe, comfortable, and connected. BBI, a pioneer in unique channels, leverages their knowledge and experience in products and services to ensure the success of their clients.
“RoadPro, with over 40 years of experience in bringing the comforts of home to the road on America’s highways, has the #1 brand portfolio of turn-key general merchandise solutions within convenience,” said Steve Birli, Vice President of Sales, “This partnership with BBI will give the C-store channel better access to our product offering, providing them with a complete general merchandising solution.”
BBI, a valuable partner within the C-store channel, will now have the opportunity to bring leading brands from RoadPro to C-store retailers. Some of these nationally recognized brands include, RoadKing®, MobileSpec®, Powerdrive®, Hasbro®, Mattel® and TY®.
“We are pleased to announce this partnership with RoadPro, as it further solidifies our ability to adapt to the changing landscape of this channel and partner with the leader in the general merchandise category.” said Max Weiner, BBI General Manager for the Southeast region. “This will allow us to provide a seamless solution for our customers.”
About Burdette Beckmann, Inc.
Established in 1955, Burdette Beckmann, Inc. is a sales and marketing agency for the CPG industry. With offices located across the country, BBI is well-positioned in key locations to serve major manufacturers and retailers. BBI is committed to providing exceptional service and results for our clients and to making a difference in our communities through its corporate sponsorships and philanthropic works.
About RoadPro® Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive®, RoadPro®, K40, Astatic®, Francis®, LUMAGEAR®, and Black Canyon Outfitters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com
About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
