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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

RoadPro® Pro Driver Council Brings Drivers Together at Great American Trucking Show (GATS)

August 13, 2014; Palmyra, PA – RoadPro Brands, comprised of more than a dozen brands dedicated to bringing safety, convenience and comfort to the professional truck driver’s on-the-go lifestyle, is bringing RoadPro Pro Driver Council members together for the first time at The Great American Trucking Show. GATS is among the nation’s leading trucking conventions held each August.

The RoadPro Pro Driver Council will meet at GATS to engage in industry related topics of discussion, learn more about the RoadPro Family of Brands, and share insights on product performance and program improvements. In addition, members will be available in the RoadPro booth throughout the show at booth #16112.

Members of the RoadPro Pro Driver Council share insights to best understand the real issues of professional drivers, and in turn give them a voice in the development and communication of the RoadPro Family of Brands in the marketplace. Information gathered via the RoadPro Pro Driver Council is published to our RoadPro Road Warrior Club members through our monthly newsletter.

The RoadPro Road Warrior Club is a way for all drivers and consumers to benefit from professional driver insights, receive advance notice on RoadPro Family of Brands product announcements and member-only offers. Learn more and join the RoadPro Road Warrior Club here: www.roadprobrands.com/road-warrior-club.

“Professional drivers face long hours, tough driving conditions, and many days away from their family. Too often they are under-appreciated. At RoadPro, we appreciate, respect and admire their hard work,” says Chuck White, Vice President Brands & Marketing. “We offer pro drivers an opportunity to join the RoadPro Pro Driver Council and represent the voice of your truck driver brethren, sharing a ‘million miles’ worth of insights.”

RoadPro Pro Driver Council members have been selected based on a blend of criteria (fleet type, miles driven, truck type, truck stops frequented, etc.) to ensure a leading, representative sample of the professional truck driver population. Nominations for additional RoadPro Pro Driver Council members are being accepted online at www.roadprobrands.com/professional-driver-council.

RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly designed to bring the comforts of home to the road. With auto safety, on-the-go conveniences, travel comforts, and outdoor leisure product solutions, the RoadPro brand solutions offer quality at a great value. The RoadPro Family of Brands is distributed primarily through Travel Centers, like Pilot Flying J & Loves. Our products are readily available to Pro Drivers who fuel-up, dine, shower, shop, and sleep at travel centers every day. The Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, BlackCanyon Outfitters, and Ninja Odor Fighters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com.

DAS Companies, Inc., is a full-service marketing and global supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.

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