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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

RoadPro® rewards truckers and celebrates 40 years of trucking evolution at GATS 2017

Palymra, PA (August 2017) – Visit the RoadPro Family of Brands in the Discovery Pavilion at GATS 2017 and be rewarded as we celebrate 40 years of trucking evolution. The RoadPro experience will include products featured in the interactive Fall Gear Guide published by Overdrive Magazine and Trucker News and will highlight how truck gear has evolved over the years. In addition, the booth will feature RoadPro’s new rewards program, gifts, special guest appearances and FUN!

Attendees will have an opportunity to WIN prizes at the RoadPro booth by signing up for its new on-the-go lifestyle loyalty program, RoadPro Rewards. Kicked off this Spring at MATS, RoadPro Rewards gives drivers the opportunity to get engaged and be rewarded by earning points for brand engagement. Those points can then be redeemed for lifestyle rewards such as digital entertainment, gift cards, apparel and more. Everyone that signs up during the show will not only be eligible to win some great prizes like the RoadPro 12-Volt stove, RoadKing’s CB Classic, or a PowerDrive 1500 inverter, but also walk away with their choice of a gift bag or hat.

“RoadPro Family of Brands is about the lifestyle of truckers, so it is only appropriate that we celebrate their on-the-go lifestyle and how truck gear has evolved over the years. Our new rewards program will enable drivers to join a community that will fuel their passion, empower them with knowledge, and enrich their on-the-go lifestyle,” said Charles White, Vice President of Brands and Marketing for RoadPro Family of Brands. “We want drivers to be rewarded for engaging with and learning more about the products, brands, and services that keep them safe, comfortable and connected while on the road.”

The new Fall Gear Guide will have the latest in truck technology including live product demonstrations of ELD products from Stoneridge and Garmin, headsets from BlueParrot, MobileSpec and ToughTested as well as other must have products. As always, superior products like RoadKing and PowerDrive will be on display.

The RoadPro booth will also include special guest appearances by personalities well known to the trucking community. Robb Mariani, creator of the hit TV Show, American Trucker will be on hand to talk about his upcoming Smoke and Mirrors series that recaps the making of Smokey and the Bandit 40 years ago and how, not only the trucking industry, but the gear has changed. Carolyn O’Byrne, author of Gut Instinct, will also make an appearance in the RoadPro booth on Friday afternoon where visitors will have a chance to win her new audio book.

RoadPro is also a proud sponsor of the St. Christopher Truckers Relief Fund’s newest health initiative, “Rigs without Cigs” that will kick off during the show. Look for special activities around the program at the Health Pavilion.

“Between our celebration of 40 years of trucking evolution, special guests, RoadPro Rewards and the latest in Fall gear the RoadPro booth will be the place to be. We always look forward to this show and the opportunity to interact with the trucking community and welcome them to the RoadPro family,” added White.

About RoadPro® Family of Brands
RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly created to bring the comforts of home to the road. With truck & auto supplies, travel gear, and mobile electronics, our brands offer safety, convenience, comfort and connectedness to on-the-go consumers. The RoadPro Family of Brands delivers product quality at a great value—distributed exclusively through DAS divisions. The RoadPro Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive®, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, and BlackCanyon Outfitters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com

About DAS Companies, Inc.
DAS Companies, Inc. is a full-service marketing and supply chain portfolio company. Privately held, DAS Companies, Inc., designs, imports, and distributes truck & auto supplies, travel gear, and mobile electronics that offer safety, convenience, comfort and connectedness to on-the-go consumers, through a series of channel partnerships, including: Travel Centers, Convenience Stores, Heavy Duty Trucking, Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.

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Related Links

RoadProBrands.com

Facebook.com/RoadProBrands

Great American Trucking Show (GATS)
August 24-27, 2017
RoadPro Booth #35043 Discovery Pavilion
More info