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RK Brand

DAS News

Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642

DAS Companies, Inc. Wins Bronze at National 2014 Design of the Times, Awards Competition

Dec. 17, 2014; Palmyra, PA – DAS Companies, Inc., a full-service marketing and global supply chain portfolio company, recently won a bronze award in the Convenience Retail Category of the 2014 Design of the Times competition, a national event of the Path To Purchase Institute that celebrates the most effective in-store displays and campaigns in the marketing and retail industry.

Mobile Tech Learning CenterFrom hundreds of entries, a panel of judges made up of executives from consumer product manufacturers and retailers around the country chose entries which celebrate leading consumer marketers, innovative agencies and creative P-O-P design firms for their exceptional in-store marketing executions. The entries were evaluated on set objectives; how well they command attention, connect with the shopper, convey information and close the sale.

DAS Companies earned the award for its Mobile Tech Learning Center, an interactive kiosk that features a contemporary, stainless steel jukebox design, LED accent lighting, and an embedded push-button computer monitor.  The kiosk was produced by White Oak Display & Design of Palmyra, PA.  Other Convenience Retail Category winners included PepsiCo®, Hershey’s®, and Oreo®.

The award-winning display can be found at Travel Centers across North America. “This merchandising solution is another example of how DAS is helping retailers create engaging shopping environments,” stated Charles White, Vice President, Brands & Marketing at DAS Companies.  “And, engaging environments lead to increased sales conversion.”

DAS Companies, Inc., is a full-service marketing and global supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.

 For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.

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