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Contact Source:
Charles White
Vice President, Brands & Marketing
(717) 964-3642
DAS 2019 Travel Center Show Delivers an Unforgettable Experience to its Customers
Palmyra, PA (May 2019) – DAS Companies, Inc., a full-service marketing and supply chain portfolio company, hosted another record-breaking Travel Center Show May 8 and 9 at the Lancaster Marriott in downtown Lancaster, Pennsylvania. This invitation-only show provided travel centers with a unique opportunity to build relationships and experience new product trends. The event provided a perfect opportunity for attendees, representing over 2500 store fronts, to view the latest in innovations and technologies presented by over 360 brands.
Every year the DAS Travel Center Show provides attendees with valuable speakers and seminars to help their businesses thrive. This year was no exception beginning with Dan Sabanosh, Director of Shopper Marketing for Great Northern Instore, who opened the show with a compelling keynote on the Evolving Retail Landscape. Dan spoke to the shifts in the brick and mortar world and the rise of eCommerce, providing insights, trends and opportunities on how to think different and win.
New to the show this year was DAS’s own version of “Shark Tank” which presented the latest in product innovation in a fun and compelling way. Attendees were able to view the latest products making their way to travel centers from leading global brands while learning current trends and how these new products would leverage sales growth. Utilizing the all new show app, those that attended were able to vote on their favorites and rank the best in new innovation for 2019. Other seminars included informative sessions on business growth solutions, shopper habits and customer loyalty.
“Each year the Travel Center Show enables us to continue to build on our relationships with our partners, while offering a productive trade show experience” said Chuck White, Vice Presidents, Brand and Marketing for DAS Companies, Inc. “We want to consistently provide our retail partners with valuable insight on how to differentiate themselves in the marketplace, so they, in turn can deliver an exceptional experience to their shoppers.”
The 2019 Merchandising Solutions showcase featured new product line ups from MobileSpec, Black Canyon Outfitters, LUMAGEAR, PowerDrive and RoadKing. Other innovation included the latest in lighting solutions and visually attractive displays that engage and influence customer behavior.
While at the show attendees were given the opportunity to sign up for the RoadPro Rewards Retail Partner Program. This program allows retailers to be part of national campaigns that gain recognition without losing their independent pride.
The first day of the very busy show concluded with a networking cocktail reception and dinner followed by a Casino night that featured table games, music, food and beverages.
The last night of the show attendees were treated to a pig roast held at the spectacular Star Barn Village where they could enjoy the surroundings and many amenities that the village provides.
“This event provides us with the opportunity to host our customers and to showcase new products and innovations coming to the market.” said Steve Birli, Vice President of Travel Centers at DAS Companies, Inc. “It is beneficial to the travel centers to be able to speak directly to manufacturers of products and to also build those critical relationships with other retail locations allowing them to share ideas that can help them grow their business.”
DAS Companies, Inc., is a full-service marketing and global supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
