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Contact Source:
Chuck White
Vice President of Marketing and Development
(717) 964-3642
DAS Finds Success in Road to Profits 2012 Travel Center Show and Sale
April 20, 2012; Palmyra, PA— DAS recently welcomed the largest group of retailers and vendors to historic downtown Lancaster for the annual Travel Center Show and Sale, April 11 – 12, 2012. Held at the Lancaster County Convention Center, Road to Profits experienced record attendance and sales during the two day event while attendees engaged with over 125 vendors, new product voting, live entertainment, as well as show specials and closeout deals.
‘What’s new’ was a strong message at this year’s Road to Profit show. Wilson®, Francis®, and Astatic®, and LumaGear brands made their formal introductions as the newest additions to the RoadPro® Family of Brands. A Merchandising Showcase featured the latest designs for attendees to review and purchase. The New Products Pavilion presented over 90 items and allowed visitors to vote for their favorite. Based on voting, the most popular items were WonderGel® Extreme Gel Seat Cushion and Blue Parrott – Improved Professional Grade Wireless Bluetooth Headset with Noise Canceling Mic. These items both illustrate how important convenience, safety and comfort are for the on-the-road professional.
The annual Travel Center Show and Sale offers DAS the opportunity to exhibit the latest and greatest products and services to their customers. “We want to improve our productive, profitable partnerships and hosting this annual show helps to reinforce our commitment to assisting our customers in making their ‘Road to Profits’ a successful reality,” said Vice President of Marketing and Development, Chuck White.
While live music entertained attendees, two engaging show stoppers had them talking –the show’s centerpiece, a hot red truck cab donated by Hunter Keystone Peterbilt of Lancaster, and the “Roadway 300” video racing contest. Over 80 contestants tested their video racing ability with winner Scottie Jacket from Ute Mountain Travel Center in Towaoc, CO bringing home the 6.5’ trophy and bragging rights.
New product, merchandising concepts, educational seminars, show specials, closeouts, and entertainment helped make Road to Profits a success reinforced by vendors and customers alike. “Best turn out ever and the results were awesome,” posted Dave Latimer, President/CEO for U.S. Lube on LinkedIn.
DAS is a privately-held manufacturer, importer, and distributor of automotive accessories, travel-related products, and consumer electronics that add safety, convenience, comfort and leisure to On-the-Go Consumers, primarily through Travel Centers, Electronics Retailers, Specialty Retailers, and Promotional Products Distributors. For further information, please contact a DAS sales representative, call us directly at 800-356-8853, or reach us through the web at www.DASInc.com.
To see pictures and videos from the show, please visit www.dasinc.com/tc_show.cfm
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