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RK Brand

DAS News

Contact Source:
Charles White
Vice President of Marketing and Development
(717) 964-3642

RoadPro® Brands Launches Pro Driver Council

April 21, 2014; Palmyra, PA – RoadPro Brands, comprised of more than a dozen brands serving the on-the-go lifestyle, advances its commitment to professional drivers by hosting a Pro Driver Council to formally gain the necessary insights to best understand the real issues of professional drivers, and in turn give them a voice in the development and communication of RoadPro in the marketplace.

RoadPro Pro Driver Council“Professional drivers face long hours, tough driving conditions, and many days away from their family. Too often they are under-appreciated. At RoadPro, we appreciate, respect and admire their hard work,” says Chuck White, Vice President of Marketing and Development. “We are offering pro drivers an opportunity to join the RoadPro Pro Driver Council and represent the voice of your Truck Driver brethren, sharing a ‘million miles’ worth of insights.”

Initial Council members were pre-screened and selected based on a blend of criteria (fleet type, miles driven, truck type, truck stops frequented, etc.) to ensure a leading, representative sample of the professional truck driver population. Nominations for additional Council members are being accepted online at www.roadprobrands.com/professional-driver-council.

Additionally, the RoadPro Family of Brands introduces the RoadPro Road Warrior Club as a way for all drivers and consumers to receive early product announcements, product updates, a monthly newsletter, and special offers. Learn more and join the Road Warrior Club here: www.roadprobrands.com/road-warrior-club.

RoadPro Brands is a division of DAS Companies, Inc. It designs and manages the proprietary RoadPro Family of Brands, distinctly designed to bring the comforts of home to the road. With auto safety, on-the-go conveniences, travel comforts, and outdoor leisure product solutions, the RoadPro brand solutions offer quality at a great value. The RoadPro Family of Brands is distributed exclusively through DAS divisions. The Family of Brands includes; RoadKing®, Wilson®, MobileSpec®, PowerDrive, RoadPro®, K40, Astatic®, Francis®, LUMAgear®, BlackCanyon Outfitters, and Ninja Odor Fighters. RoadPro brands are sold at most Travel Centers across the country. To learn more about the RoadPro Family of Brands, please visit www.RoadProBrands.com.

DAS Companies, Inc., is a full-service marketing and global supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.

For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.

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